Dr Matthew Holland and his practice are committed to safeguarding the privacy of all patients and visitors. This Privacy Policy outlines how we collect, use, store and disclose your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Last updated: 30 April 2025
1. Personal Information We Collect
We collect personal information necessary for your care and for the functioning of our website. This may include:- Name, address, date of birth, phone number and email address
- Medicare number, private health insurance details and billing information
- Medical history, obstetrics and delivery history, gynaecology history, fertility and reproductive health information, test results and treatment plans
- Referral letters and correspondence with other healthcare providers
- Information provided through website forms, emails or phone calls
- Data collected via cookies and third-party tools such as Google Analytics (for traffic analysis) and Google Ads (for advertising and conversion tracking)
2. How We Use Your Information
We use your personal information to:
- Provide medical care and treatment
- Communicate with you and coordinate with referring doctors or laboratories
- Manage billing and administrative requirements
- Improve our services and website experience
- Deliver personalised ads and measure ad effectiveness using platforms such as Google Ads
- Comply with legal and regulatory obligations
3. Website Tracking and Analytics
Our website uses cookies and third-party services such as Google Analytics and Google Ads to track usage patterns, conversion performance and deliver targeted advertising (including remarketing). This may involve collecting IP addresses, device identifiers and other technical information.
We do not use this information to personally identify users, and IP addresses are anonymised where possible.
We also use Google Search Console to monitor website performance, indexing and search visibility. This tool does not collect personal or identifiable information.
You can manage cookie preferences in your browser or opt out of personalised advertising via Google’s Ads Settings or by using this tool.
4. Online Bookings and Forms
Appointments can be requested via the website’s contact form.
If you contact us via our website forms, we collect your personal information to respond to your query or request. These forms do not currently include CAPTCHA or similar verification tools, but we are reviewing potential solutions to improve security and reduce spam.
5. Disclosure of Information
We will not share your personal information with third parties unless:
- It is required for your medical care (e.g. referrals or test results)
- You have provided consent
- It is required by law or to protect someone’s health or safety
6. Data Security
We take reasonable steps to protect your information from misuse, interference, loss and unauthorised access. This includes secure electronic record systems and confidentiality agreements with staff.
Access to electronic records is password-protected and staff are trained in best practices for data confidentiality.
7. Accessing and Correcting Your Information
You may request access to the personal information we hold about you and request corrections if needed. Please contact us directly to do so.
8. Contact Us
If you have any questions, concerns or would like to access your personal information, please contact:
Dr Matthew Holland
Website: www.drmatthewholland.com.au
Phone: +61 2 4952 7409